Description

We are seeking an experienced SEO/SEM Specialist to enhance our online presence by developing and executing effective search engine optimization (SEO) and search engine marketing (SEM) strategies. The ideal candidate will have a deep understanding of digital marketing trends and tools to drive traffic, improve rankings, and increase conversions.

Key Responsibilities

• Develop, implement, and optimize SEO strategies to improve organic search rankings

• Manage and execute paid search campaigns (Google Ads, Bing Ads, etc.)

• Conduct keyword research and competitive analysis

• Monitor, analyze, and report on website traffic, rankings, and campaign performance

• Collaborate with content, marketing, and web development teams to align SEO/SEM efforts

• Optimize landing pages, metadata, and on-page content for SEO best practices

• Manage budgets for SEM campaigns and ensure ROI targets are met

• Stay current with search engine algorithm updates and industry trends

• Conduct A/B testing and experiment with new tactics to improve campaign effectiveness

• Provide recommendations for website improvements to enhance SEO performance

Requirements

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or related field

• Minimum 3 years of experience in SEO and SEM roles

• Strong knowledge of Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Moz, Ahrefs)

• Experience with HTML, CSS, and content management systems (CMS)

• Proven track record of improving search rankings and managing PPC campaigns

• Analytical mindset with strong data interpretation skills

• Excellent communication and teamwork abilities

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Preferred Skills (Bonus):

• Google Ads and Google Analytics certification

• Experience with social media advertising and marketing automation tools

• Familiarity with video SEO and YouTube marketing

• Ability to create and optimize content for multiple platforms

• Arabic language skills are a plus